4 Community-Building Lessons From A Couple On A Cross-Country Quest

There’s a certain amount of community management that can’t be taught. It can only be learned through different experiences. Both directly managing a community and by all the encounters you have in just your day to day life. Some of the best things I have learned or just through the random encounters with people I […]

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Feverbee SPRINT Recap: 6 Key Takeaways For Community Managers

Four days later, my brain is still on the brink of exploding after attending Feverbee’s first SPRINT conference. This event excelled in every way possible from the caliber of speakers, to a ridiculously large amount of actionable tips and the quality of other attendees.  I’ve never learned so much in a two-day time period or […]

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The Number 1 Mistake You Are Probably Making When Growing Your Online Community (And How To Fix It)

Every community has lurkers. They usually average between 60-80% of all members. That’s a significant chunk no matter how you slice it. No matter how great of a community manager you are, you will never get even half of these lurkers to be regular, active contributors. So, why does just about every community manager (including myself) […]

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Is Ello Just Another Bright, New, Shiny Social Media Object? (A Community Manager’s Perspective)

Community managers, marketers, PR pros and yes even journalists all have a collective obsession with new and shiny things. Over the last couple of weeks, a new social network started to create some buzz. The social media site is called Ello, and it’s claiming to be the “anti-Facebook.” Ello says it is “free-to-use,” “ad-free” and […]

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Why We Should Embrace Honesty and Vulnerability On Social Media

It’s rare when you come across a post that echoes the sentiments that you been thinking for awhile, but haven’t been able to articulate into words. That’s exactly what I felt after reading this post from C.C. Chapman. Only he articulated it 3 billion times better than I ever could. C.C. talks about the power […]

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15 Tweets You May Have Seen If Twitter Was Around In The 1990s

For those who don’t know, I have a bit of a 90s nostalgia theme going on in this blog, with posts like this and this. I also may be slightly addicted to Twitter. I wanted to have a little fun with a new 90s inspired post. This time, it’s about 15 tweets you may have […]

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What Does It Really Mean To “Surprise And Delight” A Client?

There’s a good chance you have seen this video from TD Bank floating around the Interwebz over the last week. They essentially rigged an “ATM” for a short period time to say, “Thanks!” and dispense meaningful gifts to some of their loyal customers. On the surface, this seems really awesome. A big brand- a bank […]

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Is Customer Service Becoming The New Marketing?

What’s the best customer service experience that you have ever had?  I want you to take a couple of minutes and think about all the recent and/or not-so-recent customer service experiences you have had. Many of them are probably pretty “meh.” Nothing great, nothing outrageously terrible. But, what was that stand-out customer experience? What made […]

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