My process for ghostwriting thought leadership content
Let me preface by saying I’ve easily ghostwritten thought leadership posts for hundreds of founders and executives in my career. (I’m even working on some posts as we speak!) In my experience, most people approach thought leadership content all wrong and then they get turned off by it and think it is not worth doing at all. First, great thought leadership content is all about the quality of your ideas. (Or put another way, it is about your thinking, not your words) Sure, it needs to be grammatically correct and not riddled with spelling errors, but you can hide mediocre