Content strategy and copywriting for B2B SaaS and productized service businesses

For the past 7 years, I set aside time in late December to reflect on the past year and choose a theme for the year ahead.  Note: Every year, I’ve shared my theme for the year ahead in a blog post. My theme in 2014 was change and resiliency. In 2015, it was vulnerability. In 2016 it was mindfulness. In 2017, it was honey over vinegar.  In 2018, it was process.  In 2019, it was focus. And, last year, it was momentum.

As I enter my 3rd year in business, I’m going to share some of the key highlights and lessons learned on days 365 – 730.  I started my business in November 2018.   In my first year in business, I had some early wins.  However, I got to that point through intense focus and working A LOT OF HOURS. It wasn’t a sustainable way to grow and run a business. 

As an introvert, talking to a bunch of people who I just met and engaging in small talk can be a bit daunting. Sometimes, just the thought of “networking” at a conference or event has me thinking about skipping it in favor of cozy sweatpants, Netflix and maybe following along from the event hashtag.