Content strategy and copywriting for B2B SaaS and productized service businesses

As a copywriter and content strategist, I have two choices. I can either be quick to dismiss the new tools that claim they can replace writers or, I dive in headfirst to learn them. Such is the case with AI writing tools. However, tweets, like this one, only add to my skepticism. But, I put aside my skepticism and embraced learning the ins and outs of a few of these AI tools. To date, I’ve tried a variety of AI writing tools, such as Jarvis.ai (now Jasper) and Copy.ai, to test if they could be a serious replacement for writers

For the past 8 years, I set aside time in late December to reflect on the past year and choose a theme for the year ahead.  For 2022, my word is Adventure. Note: I’ve shared my theme for the year in a blog post since 2014. My theme in 2014 was change and resiliency. In 2015, it was vulnerability. In 2016 it was mindfulness. In 2017, it was honey over vinegar.  In 2018, it was process.  In 2019, it was focus. In 2020, it was momentum. And in 2021, it was consistency. Professionally, 2021 was the best year I’ve ever had. It felt like a lot of the hard

I’ve now been in business for myself for over 1,100 days. As I enter my 4th year in business, I’m going to share some of the key highlights and lessons learned from my 3rd year in business. Since day 1 when I went out on my own in November 2018, my goal is to build a business for the long haul. Now in my 4th year, that mission remains the same. In my first year in business, I was obsessed with hitting $100k in annual revenue. I actually managed to nearly double “my salary” from my last job but I

For the past 7 years, I set aside time in late December to reflect on the past year and choose a theme for the year ahead.  Note: Every year, I’ve shared my theme for the year ahead in a blog post. My theme in 2014 was change and resiliency. In 2015, it was vulnerability. In 2016 it was mindfulness. In 2017, it was honey over vinegar.  In 2018, it was process.  In 2019, it was focus. And, last year, it was momentum.

As I enter my 3rd year in business, I’m going to share some of the key highlights and lessons learned on days 365 – 730.  I started my business in November 2018.   In my first year in business, I had some early wins.  However, I got to that point through intense focus and working A LOT OF HOURS. It wasn’t a sustainable way to grow and run a business.