As a copywriter and marketer, I read a lot. Every month I share five thought-provoking articles, podcasts or videos. There’s no lengthy intro or theme just solid content. Ask yourself questions, then question your answers. What’s the most significant belief you’ve ever changed your mind on? A short, but important reminder of the hidden costs of “free” community platforms A […]
My Word For 2019 – Focus
There’s something that I’ve grown to love about the week between Christmas and New Year’s. It feels like time slows down, and everyone becomes more reflective. It is for these reasons that every year since 2014, I’ve deliberately set aside some time that week to evaluate the past year and set my theme for the […]
December Reading Recs: Top 9
I’m trying out a new short(er) format this month. There’s no theme or lengthy intro. Instead, there’s a handful of great articles and videos to check out. What’s more important – talent or discipline? Is social media killing authentic travel experiences? Can you grow a successful startup as a side hustle? This thread should be […]
The Marketing Thought Leadership Trap
For the first few years of my career, I thought I wanted to work towards being a thought leader. Wouldn’t it be cool and beneficial if people saw me as a thought leader in all things digital marketing and community building. I can make big money. I can speak at big conferences. I can have the […]
November Reading Recs: The Stories We Tell Ourselves
Our daily lives are filled with stories. They influence nearly every action and decision we make. Sometimes we’re not even aware of the stories we are telling. There is so much power in getting clarity on what we’re telling ourselves and separating fact from fiction. As Brene Brown wrote in her best-selling book, “Rising Strong” […]