Content strategy and copywriting for remote work and ecommerce software companies (and the service providers that support them)

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My Theme for 2024 – Sustainable

One of my favorite yearly rituals is reflecting on the past year and choosing a theme for the year ahead. Last year, I was all in on leveling up. But if I’m keeping it real, my biggest level-up turned out to be in my ability to overthink. So, yeah, not great. Despite my overthinking, I still managed to have some BIG WINS in 2023, even if it wasn’t as straightforward as I’d hoped. I hinted at some of them in my 5th business anniversary post, but some of my faves were: I had the highest revenue quarter I’ve ever had in business. I

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Reflecting on my 5th Year In Business: Top Highlights and Lessons Learned

1,825 days.  Or, 5 years. I’ve been running a business for 5 years now. That’s longer than any single individual job I’ve ever had. In fact, I have clients that I’ve been working with longer than any individual W-2 job I’ve ever had.  This year was the weirdest year I’ve had in business full of as many – if not more – ups and downs as my first year in business. I had my lowest sales quarter in three and half years. Then, the next quarter saw my highest revenue quarter I’ve ever had in business. I also broke my

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The No-Fluff Founders’ Guide: How to Avoid 8 Content Marketing Traps

I’ve partnered with close to a hundred companies in the last decade, and these are some common traps that I see founders run into when they are ramping up their content marketing efforts. Problem: Hiring an agency or solopreneur that can’t execute quickly Hiring an agency that spends 2 months or longer on strategy and research. You need a strategy to give you focus and direction. However, focusing too much on strategy before you execute on anything is a red flag and a form of procrastinating. You are losing money.Instead, work with contractors and agencies who are results-focused. Many agencies,

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My process for ghostwriting thought leadership content

Let me preface by saying I’ve easily ghostwritten thought leadership posts for hundreds of founders and executives in my career. (I’m even working on some posts as we speak!)   In my experience, most people approach thought leadership content all wrong and then they get turned off by it and think it is not worth doing at all. First, great thought leadership content is all about the quality of your ideas. (Or put another way, it is about your thinking, not your words) Sure, it needs to be grammatically correct and not riddled with spelling errors, but you can hide mediocre

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How to Write a Great B2B Blog Post Intro

One would imagine that blog post introductions need to be tighter, more interesting, and more relevant to the reader. Instead, most intros sound like college research papers—dry, generic, and repetitive. And, unfortunately for these brands, I’m not the only one who’s noticed. Every time I attend a conference or launch a thread on social media, I receive tons of comments from marketing peers who agree that B2B blog posts lack one key ingredient: a unique, attention-grabbing introduction. I’d like to help with that. If you’re also sick and tired of the college essay conundrum that’s been plaguing B2B blog posts,

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