Too many marketers today are focusing on best practices, case studies to follow or “shortcuts” instead of finding ways to deliver real value. How do you deliver value? 1. Read a lot. 2. Ask questions. 3. Deeply understand the needs and pain points of your customers and prospects. 4. Be willing to run experiments. 5. […]

As a copywriter and content strategist, I read a lot. Every month I share five thought-provoking articles, podcasts or videos. There’s no lengthy intro or theme just solid content. I’ve long admired the content that Ahrefs cranks out. This post from Tim, their CMO, on how he scaled their marketing team is one of my all-time favorites. Looking […]

As a copywriter and marketer, I read a lot. Every month I share five thought-provoking articles, podcasts or videos. There’s no lengthy intro or theme just solid content. Ask yourself questions, then question your answers.  What’s the most significant belief you’ve ever changed your mind on? A short, but important reminder of the hidden costs of “free” community platforms A […]

There’s something that I’ve grown to love about the week between Christmas and New Year’s.  It feels like time slows down, and everyone becomes more reflective. It is for these reasons that every year since 2014, I’ve deliberately set aside some time that week to evaluate the past year and set my theme for the […]

I’m trying out a new short(er) format this month. There’s no theme or lengthy intro. Instead, there’s a handful of great articles and videos to check out. What’s more important – talent or discipline? Is social media killing authentic travel experiences? Can you grow a successful startup as a side hustle? This thread should be […]