How to Write a Great B2B Blog Post Intro
One would imagine that blog post introductions need to be tighter, more interesting, and more relevant to the reader. Instead, most intros sound like college research papers—dry, generic, and repetitive. And, unfortunately for these brands, I’m not the only one who’s noticed. Every time I attend a conference or launch a thread on social media, I receive tons of comments from marketing peers who agree that B2B blog posts lack one key ingredient: a unique, attention-grabbing introduction. I’d like to help with that. If you’re also sick and tired of the college essay conundrum that’s been plaguing B2B blog posts,