March Reading Recs: The Compound Effect, Branding, and Delivering Value

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Too many marketers today are focusing on best practices, case studies to follow or “shortcuts” instead of finding ways to deliver real value.

How do you deliver value?

  • 1. Read a lot.
  • 2. Ask questions.
  • 3. Deeply understand the needs and pain points of your customers and prospects.
  • 4. Be willing to run experiments.
  • 5. Fail often, get back up and try again.

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Here are eight things that I thought were worth sharing this month.

Just For Kicks

  • Remember Miss Cleo? I bet you haven’t thought about psychics in a while. I know I haven’t until I stumbled across this segment on Last Week Tonight. This video is worth watching for the psychic fails alone, but it is also an in-depth look at an incredibly shady business model.
  • To end this month’s newsletter on a more positive note, this might be the cutest animal video you’ll see this month.

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About the author

Jessica Malnik

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