Too many marketers today are focusing on best practices, case studies to follow or “shortcuts” instead of finding ways to deliver real value.
How do you deliver value?
- 1. Read a lot.
- 2. Ask questions.
- 3. Deeply understand the needs and pain points of your customers and prospects.
- 4. Be willing to run experiments.
- 5. Fail often, get back up and try again.
Here are eight things that I thought were worth sharing this month.
- “Value is tied to scarcity, and scarcity on social networks derives from proof of work.” This is a quote from a long, but fascinating read on how social networks really operate.
- Is the email newsletter – the original social network? Regardless of whether or not you agree with this piece, Ann shares some great tips for improving your email game.
- Pick an industry – any industry. Who is the frontrunner in that space? I bet they got there not by saying new things but by saying things in a fresh, distinctive way. It is a subtle but very important marketing lesson.
- Service is the new selling. This cheesy work training video has been making the rounds for years, it illustrates this point better than most.
- Hard work compounds like interest, and the earlier you do it, the more time you have for the benefits to pay off.
- Let’s be real. I love watching Shark Tank as much as the next person but it doesn’t portray the reality of entrepreneurship. Tweets like this one are much more relatable.
Just For Kicks
- Remember Miss Cleo? I bet you haven’t thought about psychics in a while. I know I haven’t until I stumbled across this segment on Last Week Tonight. This video is worth watching for the psychic fails alone, but it is also an in-depth look at an incredibly shady business model.
- To end this month’s newsletter on a more positive note, this might be the cutest animal video you’ll see this month.
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