May Reading Recs: WIIFM Framework, Facebook Ads, and Editing


If you want more people to read your content, you need to follow the WIIFM framework, and think about what’s in it for THEM, not YOU.

WIIFM stands for, “What’s in it for me?” Or, another way to think about this is why should anyone care about what you are creating?

While it is usually not intentional, most content that marketers write is pretty self-serving.

You wouldn’t go to a bar and simply shout at the top of your lungs about how amazing you are, your last accomplishment and why your God’s gift to the world.

That’s exactly what many brands do when they only talk about themselves and how great their products are on their blog, Twitter account or Instagram feed.

A better strategy is to put yourself in your customers’ shoes (or potential customers). Think about what they need and care about, and then write content that speaks to that.

Here are five more things worth reading this month.

Some things I wrote around the web

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About the author

Jessica Malnik