July Reading Recs: A Content Mill Experiment, Fake Instagram Ads and Purpose-Driven Marketing Campaigns


I have strong feelings about content mills, but I put my feelings aside to run an experiment.

So, I hired 7 “content mills” to write the same article, analyzed the results, compared them to the top 3 ranking posts for a specific keyword and then shared what I learned in this monster case study.

Here are five things worth reading this month.


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Jessica Malnik

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