October Reading Recs: Email Copywriting, Thought Leadership Blogging and TikTok Marketing Use Cases


For those of you who have been reading this newsletter for more than a few months (First, thank you!), you may have noticed that I’ve been playing around with TikTok for the better part of this year.

Over, the last few months, I’ve seen more early adopter marketers and brands – including many that you wouldn’t think would be on there (including cops, bakeries, AliExpress shops, and lawyers) – join the app. I dug into this new social media channel more in my latest article for Social Media Examiner. 

In this article, you’ll learn how to create your own TikTok videos as well as see some examples from early adopter brands.

Here are five more things worth reading this month.

Just For Fun

In lighter news, here are three of my favorite TikToks this month.

An earlier version of this post went out to my email subscribers. If you want to get first dibs on what I’m reading and the occasional update (I never send more than 2 emails per month), subscribe below.

About the author

Jessica Malnik

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