November Reading Recs: The Pac-Man Principle, email marketing tips, and an epic Black Friday ad 🔥


Great copywriting is all about what you omit.

One of the fastest ways to improve your copy is to cut it by 20%.

This forces you to remove tech jargon, marketing speak, and filler content.

The end result – your message gets clearer.

Here are five things worth reading this month.

Just For Fun

In lighter news, here are three of my favorite TikToks this month.

An earlier version of this post went out to my email subscribers. If you want to get first dibs on what I’m reading and the occasional update (I never send more than 2 emails per month), subscribe below. 

About the author

Jessica Malnik

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