Earlier this month, I realized that I’ve been blogging for 10 years.
It feels trivial to share that given we’re in the middle of a pandemic, and many of us are 6+ weeks into quarantine.
During this time, I find myself fluctuating between extreme bursts of hyper-productivity where I’m getting massive amounts of work done in a short period of time and other times where I can barely muster the mental energy to get off the couch and stop scrolling TikTok or binge-watching shows on Netflix, Hulu, or Amazon Prime.
In the social media circles that I frequent, there is an undercurrent that you need to be super productive with all of this extra time during this quarantine.
That could be a good thing. However, it doesn’t acknowledge the collective trauma that we’re all experiencing right now or the fact that many of the coping mechanisms we used in the past are impossible or ineffective.
For example, one of my normal tricks to kick myself into gear when I’m not feeling productive or creative is to work from a coffee shop. That’s obviously not possible right now.
Many of us are having to create new coping mechanisms as well as find new ways to hold yourself accountable and stay motivated.
One tactic that has helped me is reflecting on where I’ve been. Given that it is my 10 year blog anniversary, I read through some of my first posts in 2010.
Naturally, I cringed reading most of them. Most are pretty terrible, because:
- I hadn’t found my writing voice or style
- And, I tried way too hard to create “viral posts.”
If there is one thing that I’ve learned over the years, if you are writing a post for the sole reason of going viral, it will underperform.
Then, when I look at the earlier posts that didn’t make me cringe (as much) were the ones where I’m sharing my own unique experience or lessons that I’ve learned along the way.
Reading these old posts allowed me to see the progress that I’ve made, and that can build some initial momentum that you can use to kickstart your productivity again.
So if you are feeling a little stuck or in need of a pick me up, go back through and look at something that you created 10 years ago.
Here are five things worth reading this month.
- With everyone working remotely (who can), leaders are having to find new ways to motivate and manage their teams. Here are six books that all founders and managers should read.
- One of the hardest parts about marketing right now is having to recalibrate and revise your strategy and messaging. Many of the things that worked pre-COVID won’t work now, or worse, will come across as tone-deaf. Here are some tips to help marketers read the room.
- If you want to be more productive right now, create a “done list” instead of a “to-do list.”
- What will “the new normal” look like in a post-COVID world? Following insights from what’s happening in Wuhan right now could offer some clues.
- Looking for credible marketing statistics for an upcoming blog post, whitepaper, or presentation? This site is a must-bookmark.
Just For Fun
In lighter news, I’ve been fascinated by the level of creativity on TikTok right now. Here are five of my favorite TikToks this month.
- From this dog who thinks he is Tigger.
- To this new way of entertaining yourself and your cats. (I’m unsure of this is the best idea ever or a new quarantine low.)
- If Disney produced Tiger King.
- What happens when Quarantine Life meets the Fresh Prince of Bel-Air. (So Good)
- And, when you turn playing with your dog into a real-life video game. (Cuteness overload!)
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