I think we’re witnessing one of the biggest workplace shifts in history.
Many companies saw significant productivity and efficiency gains with their teams working remotely over the past couple of months. That’s in less than ideal circumstances during a PANDEMIC.
If you are seeing productivity wins now, just imagine how much more companies will accomplish working remotely under “normal circumstances.”
This rise in remote work will have tremendous downstream effects from how teams approach hiring and team-building to innovation and how they produce and market new products.
For hiring and team-building, this presents tremendous opportunities for both companies and individuals alike.
Remote work is to hiring what the Internet did for creators.
It levels the playing field.
It is about finding the right talent, NOT being in the right city.
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Here are five things worth reading this month.
- Creating water cooler moments are vital for team collaboration and innovation. However, it can be hard to do on a remote team. Here are some strategies you can use to establish more water cooler moments remotely.
- Unbounce analyzed 40,000 landing pages and showed that copy was twice as influential as design in why visitors converted. Read the full report here.
- Which KPIs should you be tracking for your email marketing strategy? This piece from the crew over at Vero has some good examples.
- What’s the SaaS quick ratio? And how do you calculate it?
- MicroConf released their entire video vault, which includes 100s of must-watch talks on everything from customer acquisition strategies and copywriting to customer experience and scaling SaaS companies.
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Just For Fun
In lighter news, here are three of my favorite TikToks this month.
- From this very happy dog (So cute)
- To Winston who might be the only cat that loves water
- And, what happens when you mix a squirrel with a hit Sia song (I can’t stop laughing!)
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