August REading recs: Brand positioning, email list growth & Remote work culture

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What’s your point of view? 

The more I write, the more I realize that 80% of writing is having a POV and something interesting to share. The other 20% is the actual writing. I feel like this point gets lost in translation by new and aspiring writers.

No tactic, tip, or growth hack will save your content marketing strategy if you don’t have anything worth talking about.

For example, one of the best ways to put this in practice is to work in public. Write about what you are working on right now or a key lesson learned. 

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Here are five things worth reading this month. 

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Just For Fun

An earlier version of this post went out to my email subscribers. If you want to get first dibs on what I’m reading and the occasional update (I never send more than 2 emails per month), subscribe below. 

About the author

Jessica Malnik

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