I started my business two years ago this week.
As I enter my 3rd year in business, I’m sharing a recap and some lessons learned in my 2nd full year in business, including:
👉 A big decision I made back in December
👉 What I’ve learned so far about running my first business during a global pandemic and recession
👉 Why I despise the terms “solopreneur” and ” freelancer”
👉 Looking ahead to year 3
Read my full recap
*** Here are five things worth reading this month.
- People come from the content but stay for the community. While this article talks about the implications for media companies, a lot of the lessons translate to other business models – especially subscription and SaaS companies.
- Should you hire agencies, contractors, or full-time employees? I think we’re at the beginning of a big shift in employment, and more companies will default to hiring contractors and agencies over employees whenever possible. In fact, one well-known serial entrepreneur, who used to only hire employees shared what lead him to change his views on this topic.
- I feel like most SaaS growth stories are told after the fact. It is rare to hear someone talk when they are in the right in the middle of it. So, this podcast episode with the founder of CartHook was refreshing to hear and full of value bombs. A must-listen.
- When’s the last time you evaluated all of your in-app / product CTA buttons and links? This post makes a good case for why you should spend more time on your microcopy.
- Instagram influencer culture is both fascinating and baffling. There is now an emerging market of influencers buying empty, branded luxury bags to stage photo and video shoots.
*** Just For Fun
- From this cat looking for their morning caffeine fix
- To this adorable dancing dog.
- And, it is quality content (ahem Pet TikToks!) like this that keeps me borderline addicted to TikTok 🤣
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