I’m a strong advocate for “working in public.”
However, the hardest part about this concept is knowing what to share and even more importantly when to share it.
There are some things you should NEVER share – especially if it paints someone else in a negative light.
In addition, oversharing can be just as detrimental.
Let’s give an example.
Let’s say you are the founder of an early-stage SaaS startup that helps people manage their personal finances.
In addition to sharing a behind-the-scenes look at the new features you are building as well as your own investment tips and tricks, you post long sob stories about how you’ve accrued multi-six figures of debt.
If a prospect sees this information, they may have some doubts about your credibility as a personal finance expert. Even if your software is amazing, they may not be comfortable using it.
This is an extreme example.
I think many people don’t think about how to apply working in public in a way that is relatable and builds trust.
Here are five things worth reading this month.
- Does the future of remote work lie in internal communities?
- What is it like to sell a SaaS business for 7 figures? I love reading business success stories, but it was particularly refreshing to hear one where the SaaS founder was so transparent about a business exit.
- The story of how one simple Zapier workflow turned into a multimillion SaaS business.
- Zoom holiday parties, anyone? Team retreats and holiday parties look a little different in 2020. Here is how one company hosted a virtual retreat.
- Looking for a quick way to search for all of the podcast interviews someone has done? Here is a cool tool that can help.
Just For Fun
- From this adorable dancing kitten
- To this dog who is very excited
- And, one of the most relatable working from home TikToks ever
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