FEbruary reading recs: The Paradox of Content Marketing, Scaling Your SaaS Team & Crafting Your Support Network


Content marketing and SEO are like peanut butter and jelly.

​Each can work independently.

​However, you tend to get better results when you combine the two into a delicious sandwich.

Let me explain.​

The best company blogs use SEO as one important tactic to inform their overall content strategy.

However, they also come up with a unique angle or story that makes their posts relevant and engaging. So, you aren’t producing “copycat content.”

​Your story + angle is the foundation.

​SEO is a lever you can use to amplify your message and build a content moat.

🚀 Here are five things worth reading this month.

🤣 Just For Fun 

About the author

Jessica Malnik

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