Are companies like Red Bull, Mountain Dew and Buzzfeed the future of online media? Redbull is a content company that just happens to make energy drinks. Think about it. Some of the most captivating content you see is attached to the Red Bull brand. Felix Baumgartner skydiving attempt, all those incredible Instagram photos, extreme sports event footage. My journalist friends (and my college aged...
7 Underrated Skills Every New PR Pro Should Have
It’s that time of year again when tons of college students are going back to class. Many of which are entering their senior year. In an ideal world, PR pros, and even journalists, should know how to do a variety of things before they walk across the stage and get their diplomas. There’s no need to be an expert in everything. But, it definitely helps to have some familiarity with a...
The Dangers of Being “Edgy:” A HuffPost Response Post
Have you ever read a post or two that has made you want to tear your hair out, scream “Bloody Murder” and strangle the genius who actually thought this was a good post to write? Or, is it just me? Anyway, thanks to a few tweets, I had the misfortune of clicking on an op-ed piece from a young journalist on the Huffington Post’s site. Personal feelings aside, and why I think this...
Was The Media’s Hype Of Hurricane Irene Necessary?
I’m not going to sugarcoat or beat around the bush about this issue. Of course, the media hyped the coverage of the impending monstrous Hurricane Irene, but that isn’t as bad as people make it out to be. As a former journalist, who turned to “the dark side” of marketing and PR, here’s five reasons why. 1. It’s newsworthy. One of the core principles of...
Mid-Missouri TV Station Airs Live Google+ Hangout
Now as skeptical as I was about Google Plus at first, I have to say I’m really starting to love it. Google finally seems to get social. This platform- while very easy to use- offers countless opportunities to make this social media platform unique and spectacular. In fact, the innovation is already starting to happen. Earlier this week, KOMU News, the NBC affiliate in mid-Missouri, did a...
5 Reasons Why Marketers Need To Think Like Journalists
For those who don’t know, I have a journalism degree. A little over a year ago, I left the journalism rollercoaster ride for the world of marketing and PR. That being said, there isn’t a day that goes by where I don’t use something I learned while working in a newsroom. For some reason, this surprises people. And as someone, who has made this transition, there’s tons of...
How A St. Louis TV Station Used Facebook To Cover The Good Friday Tornado
As many of you know, an EF3 tornado tore a path of destruction through portions of north St. Louis county, including a direct hit on the Lambert St. Louis International Airport. Through all the breaking news on social media channels, I noticed one TV news station, KMOV, that truly understood how to use social media, in this case Facebook, in a breaking news situation. Within minutes of the...