For the past 8 years, I set aside time in late December to reflect on the past year and choose a theme for the year ahead. For 2022, my word is Adventure. Note: I’ve shared my theme for the year in a blog post since 2014. My theme in 2014 was change and resiliency. In 2015, it was vulnerability. In 2016 it was mindfulness. In 2017, it was honey over vinegar. In...
Reflecting on my 3rd Year In Business: Top Highlights and Lessons Learned
I’ve now been in business for myself for over 1,100 days. As I enter my 4th year in business, I’m going to share some of the key highlights and lessons learned from my 3rd year in business. Since day 1 when I went out on my own in November 2018, my goal is to build a business for the long haul. Now in my 4th year, that mission remains the same. In my first year in business, I was obsessed with...
My word for 2021 – Consistency
For the past 7 years, I set aside time in late December to reflect on the past year and choose a theme for the year ahead. Note: Every year, I’ve shared my theme for the year ahead in a blog post. My theme in 2014 was change and resiliency. In 2015, it was vulnerability. In 2016 it was mindfulness. In 2017, it was honey over vinegar. In 2018, it...
REFLECTING ON MY 2ND YEAR IN BUSINESS: TOP HIGHLIGHTS AND LESSONS LEARNED
As I enter my 3rd year in business, I’m going to share some of the key highlights and lessons learned on days 365 – 730.
I started my business in November 2018.
In my first year in business, I had some early wins.
However, I got to that point through intense focus and working A LOT OF HOURS. It wasn’t a sustainable way to grow and run a business.
An Introvert’s Guide to Networking
As an introvert, talking to a bunch of people who I just met and engaging in small talk can be a bit daunting.
Sometimes, just the thought of “networking” at a conference or event has me thinking about skipping it in favor of cozy sweatpants, Netflix and maybe following along from the event hashtag.
11 Excellent Brand Marketing And Copywriting Talks You Probably Haven’t Heard Of
Chances are – we’ve all heard the great speeches like the late Steve Jobs’ Think Different and David Foster Wallace’s “This is Water.” However, digging through Youtube and TED, there are thousands of great brand-building, marketing and copywriting talks online.
In this post, I’m highlighting 11 excellent marketing and copywriting talks.
My Word For 2020 – Momentum
Every year since 2014, I’ve deliberately set aside some time in late December or early January to evaluate the past year and set my theme for the year ahead. For the past 6 of those years, I’ve shared my theme for the year in a blog post. My theme in 2014 was change and resiliency. In 2015, it was vulnerability. In 2016 it was mindfulness. In 2017, it was honey over vinegar. In...
Reflecting On My First Year In Business: Top Highlights & 9 Lessons Learned
I’ve heard many of my fellow entrepreneur friends say that starting a business is like a rollercoaster ride. While it made sense, I don’t think I fully internalized that until this year. I started my business in November 2018. Now in my 13th month, I can say that I experienced more intense ups and downs than the prior three years combined. While I had some wins (especially in the...
The State of B2B Content Marketing in Q4 2019 (Including 70+ Statistics)
The world of B2B content marketing is constantly changing. As technology and best practices evolve, so do marketing strategies. While there’s a certain amount of testing, creativity, and intuition that goes into marketing decisions, you can and should rely on data to shape your strategy. In this post, I’m sharing more than 70 B2B content marketing stats that will help you with your...
The WIIFM Principle – How to make your marketing stand out
WIIFM stands for – “What’s in it for me? However if you want your marketing to stand out and resonate with more prospects and customers, you need to be thinking about what’s in it for THEM, not YOU. Another way to think about this is – why should anyone care about what you are creating? What is WIIFM? While it is usually not intentional, most content that marketers write...