Categorymarketing

As a copywriter and content strategist, I have two choices. I can either be quick to dismiss the new tools that claim they can replace writers or, I dive in headfirst to learn them. Such is the case with AI writing tools. However, tweets, like this one, only add to my skepticism. But, I put aside my skepticism and embraced learning the ins and outs of a few of these AI tools. To date, I’ve tried...

For the past 8 years, I set aside time in late December to reflect on the past year and choose a theme for the year ahead. For 2022, my word is Adventure. Note: I’ve shared my theme for the year in a blog post since 2014. My theme in 2014 was change and resiliency. In 2015, it was vulnerability. In 2016 it was mindfulness. In 2017, it was honey over vinegar.  In...

I’ve now been in business for myself for over 1,100 days. As I enter my 4th year in business, I’m going to share some of the key highlights and lessons learned from my 3rd year in business. Since day 1 when I went out on my own in November 2018, my goal is to build a business for the long haul. Now in my 4th year, that mission remains the same. In my first year in business, I was obsessed with...

For the past 7 years, I set aside time in late December to reflect on the past year and choose a theme for the year ahead. Note: Every year, I’ve shared my theme for the year ahead in a blog post. My theme in 2014 was change and resiliency. In 2015, it was vulnerability. In 2016 it was mindfulness. In 2017, it was honey over vinegar.  In 2018, it...

As I enter my 3rd year in business, I’m going to share some of the key highlights and lessons learned on days 365 – 730. 

I started my business in November 2018.  

In my first year in business, I had some early wins. 

However, I got to that point through intense focus and working A LOT OF HOURS. It wasn’t a sustainable way to grow and run a business. 

As an introvert, talking to a bunch of people who I just met and engaging in small talk can be a bit daunting.

Sometimes, just the thought of “networking” at a conference or event has me thinking about skipping it in favor of cozy sweatpants, Netflix and maybe following along from the event hashtag.

Chances are – we’ve all heard the great speeches like the late Steve Jobs’ Think Different and David Foster Wallace’s “This is Water.” However, digging through Youtube and TED, there are thousands of great brand-building, marketing and copywriting talks online.

In this post, I’m highlighting 11 excellent marketing and copywriting talks.

I’ve heard many of my fellow entrepreneur friends say that starting a business is like a rollercoaster ride. While it made sense, I don’t think I fully internalized that until this year. I started my business in November 2018. Now in my 13th month, I can say that I experienced more intense ups and downs than the prior three years combined.  While I had some wins (especially in the...