For the first few years of my career, I thought I wanted to work towards being a thought leader. Wouldn’t it be cool and beneficial if people saw me as a thought leader in all things digital marketing and community building. I can make big money. I can speak at big conferences. I can have the […]
Archive | marketing
The Breakout App of SXSW 2016: Snapchat???
A photo posted by Jessica Malnik (@jmalnik) on Mar 12, 2016 at 6:26pm PST Before SXSW every year, all the tech media sites and A-list bloggers talk about what will be the breakout app or site. It started after Twitter debuted and stole the show at SXSW in 2007. Then, Foursquare did this in 2009. […]
Why Your Company’s Instagram Account Is Not A Community (And Why That’s Okay!)
Many companies – and social media managers- are quick to call their social media accounts their community. In 99% of cases, this simply isn’t the case. Social media sites – like Instagram- are networks not communities. That’s perfectly okay. Both networks and communities serve super useful purposes. It’s when you confuse one for the other […]
3 Tips For Creating A Custom Editorial Calendar That Works For Your Business
If you are anything like me, one of the toughest parts about blogging is showing up to write when you are feeling uninspired or suffering from a severe case of writer’s block. One way to keep yourself accountable is to create an editorial calendar. I know for many of you this probably sounds scary and […]
Four Reasons Why All Bloggers Should Check Out The New Community Building Course
I’m super excited to announce that my first digital product is now live and open to the public for purchase. This comes in conjunction with a blog makeover. (I’d love to hear your thoughts- good and not-so-good – around the new, responsive design). The Create Your Tribe product is a month-long email course to help […]