CategoryNew Articles

March Reading recs: Time Management, Underrated Marketing Talks and more

Here are five things worth reading this month.  With so much uncertainty and fear right now, I’ve been deliberately trying to look for the good things that people and companies are doing right now. Here is a thread for people and companies doing amazing things. Most time management blog posts are useless. This one is different. It talks about another way to think about managing your time...

An Introvert’s Guide to Networking

As an introvert, talking to a bunch of people who I just met and engaging in small talk can be a bit daunting. Sometimes, just the thought of “networking” at a conference or event has me thinking about skipping it in favor of cozy sweatpants, Netflix and maybe following along from the event hashtag. Fortunately, I’ve learned some tips over the past few years for how to get more...

Best of February Reading Recs: Marketing Strategy, Onboarding Emails and Remote Work 💪

As someone who has been working remotely for almost 5 years, I think this decade will be when remote work truly becomes mainstream. However, when you have a distributed team, excellent team communication becomes even more critical. Here are three things I’ve learned to make the process smoother. 1. Default to async (written) communication.2. When you have meetings in the...

11 Excellent Brand Marketing And Copywriting Talks You Probably Haven’t Heard Of

Chances are – we’ve all heard the great speeches like the late Steve Jobs’ Think Different and David Foster Wallace’s “This is Water.” However, digging through Youtube and TED, there are thousands of great brand-building, marketing and copywriting talks online. In this post, I’m highlighting 11 excellent marketing and copywriting talks. 1. How To Become A Better Copywriter –...

Best of January Reading Recs: Creativity, Internal Communication Guides and Building Efficient Business Systems

Every year since 2014, I’ve deliberately set aside some time in late December or early January to evaluate the past year and set my theme for the year ahead. This year was no different. In this post, I share some reflections and my theme for 2020.  *** Here are five more things worth reading this month. What has your work taught you that other people don’t realize? The replies in this...

My Word For 2020 – Momentum

Every year since 2014, I’ve deliberately set aside some time in late December or early January to evaluate the past year and set my theme for the year ahead.  For the past 6 of those years, I’ve shared my theme for the year in a blog post. My theme in 2014 was change and resiliency. In 2015, it was vulnerability. In 2016 it was mindfulness. In 2017, it was honey over vinegar.  In 2018, it was...

Best of December Reading Recs: How to build wealth, public speaking tips, and price bundling

I’ve heard many of my fellow entrepreneur friends say that starting a business is like a rollercoaster ride. While it made sense, I don’t think I fully internalized that until this year. I started my business in November 2018. Now in my 13th month, I can say that I experienced more intense ups and downs than the prior three years combined. While I had some wins (especially in the second half of...

Reflecting On My First Year In Business: Top Highlights & 9 Lessons Learned

I’ve heard many of my fellow entrepreneur friends say that starting a business is like a rollercoaster ride. While it made sense, I don’t think I fully internalized that until this year. I started my business in November 2018. Now in my 13th month, I can say that I experienced more intense ups and downs than the prior three years combined.  While I had some wins (especially in the second half of...

November Reading Recs: The Pac-Man Principle, email marketing tips, and an epic Black Friday ad 🔥

Great copywriting is all about what you omit. One of the fastest ways to improve your copy is to cut it by 20%. This forces you to remove tech jargon, marketing speak, and filler content. The end result – your message gets clearer. *** Here are five things worth reading this month. What can you do today that would matter a year from now? This short read is a great thought experiment. ...

The State of B2B Content Marketing in Q4 2019 (Including 70+ Statistics) 

The world of B2B content marketing is constantly changing. As technology and best practices evolve, so do marketing strategies. While there’s a certain amount of testing, creativity, and intuition that goes into marketing decisions, you can and should rely on data to shape your strategy. In this post, I’m sharing more than 70 B2B content marketing stats that will help you with your marketing...