CategoryNew Articles

FEbruary reading recs: The Paradox of Content Marketing, Scaling Your SaaS Team & Crafting Your Support Network

Content marketing and SEO are like peanut butter and jelly. ​Each can work independently. ​However, you tend to get better results when you combine the two into a delicious sandwich. Let me explain.​ The best company blogs use SEO as one important tactic to inform their overall content strategy. However, they also come up with a unique angle or story that makes their posts relevant and engaging...

My word for 2021 – Consistency

For the past 7 years, I set aside time in late December to reflect on the past year and choose a theme for the year ahead. Note: Every year, I’ve shared my theme for the year ahead in a blog post. My theme in 2014 was change and resiliency. In 2015, it was vulnerability. In 2016 it was mindfulness. In 2017, it was honey over vinegar.  In 2018, it...

November reading recs: Remote Community Building, Working In Public & Team Retreats in 2020

I’m a strong advocate for “working in public.”​However, the hardest part about this concept is knowing what to share and even more importantly when to share it.​There are some things you should NEVER share – especially if it paints someone else in a negative light.​In addition, oversharing can be just as detrimental.​Let’s give an example.​Let’s say you are the founder of an early-stage...

October Reading Recs: SaaS Growth Stories, MicroCopy & Community Building

I started my business two years ago this week. As I enter my 3rd year in business, I’m sharing a recap and some lessons learned in my 2nd full year in business, including: 👉 A big decision I made back in December 👉 What I’ve learned so far about running my first business during a global pandemic and recession 👉 Why I despise the terms “solopreneur”...

REFLECTING ON MY 2ND YEAR IN BUSINESS: TOP HIGHLIGHTS AND LESSONS LEARNED

As I enter my 3rd year in business, I’m going to share some of the key highlights and lessons learned on days 365 – 730.  I started my business in November 2018.   In my first year in business, I had some early wins.  However, I got to that point through intense focus and working A LOT OF HOURS. It wasn’t a sustainable way to grow and run a business.  Since day 1, my goal is to run a...

September reading recs: AI Copywriting, SaaS Audience Building & Remote Work Downsides

Will AI replace copywriters?​Every few months, I’ll come across an article about how AI is going to replace XX type of writer. However, these claims are full of hot air once you look deeper at these apps.​Let’s be clear – AI can do some repetitive tasks really well.​For example, I rely on AI for transcribing audio calls all the time. When I view these transcripts, there is a lot...

August REading recs: Brand positioning, email list growth & Remote work culture

What’s your point of view? The more I write, the more I realize that 80% of writing is having a POV and something interesting to share. The other 20% is the actual writing. I feel like this point gets lost in translation by new and aspiring writers.No tactic, tip, or growth hack will save your content marketing strategy if you don’t have anything worth talking about.For example, one...

July Reading Recs: Remote Work Trends, TikTok, & The Homebody Economy

We’re currently living in the homebody economy.While I do think some things will come back like visiting friends and family in public places, travel, and attending live sports, there is no doubt there are permanent shifts happening that will stick around long after the pandemic fizzles out. However, I think there are many trends that will stick around or accelerate long after the pandemic...

June Reading Recs: On Momentum, SEO strategies, & Marketing to Gen Z 💪

Let’s talk about momentum. Every year since 2014, I choose a word or phrase to be my theme for the year ahead. Momentum is my theme for this year.While this year certainly hasn’t gone to plan, this theme is probably even more relevant than it was back in January. Ultimately when I think about building momentum, I think about creating my own workflows to do better work...

How current search trends are predicting the future of remote work

COVID-19 has taken the way we view office work and turned it on its head overnight. Employees used to seeing their coworkers in person each day were suddenly thrown into a remote work setting. With the abrupt change came not just a change in scenery at the “office”, but a different way of collaborating with teammates throughout the entire work process. As coworkers exchange face-to-face meetings...