CategoryNew Articles

August REading recs: Brand positioning, email list growth & Remote work culture

What’s your point of view? The more I write, the more I realize that 80% of writing is having a POV and something interesting to share. The other 20% is the actual writing. I feel like this point gets lost in translation by new and aspiring writers.No tactic, tip, or growth hack will save your content marketing strategy if you don’t have anything worth talking about.For example, one...

July Reading Recs: Remote Work Trends, TikTok, & The Homebody Economy

We’re currently living in the homebody economy.While I do think some things will come back like visiting friends and family in public places, travel, and attending live sports, there is no doubt there are permanent shifts happening that will stick around long after the pandemic fizzles out. However, I think there are many trends that will stick around or accelerate long after the pandemic...

June Reading Recs: On Momentum, SEO strategies, & Marketing to Gen Z 💪

Let’s talk about momentum. Every year since 2014, I choose a word or phrase to be my theme for the year ahead. Momentum is my theme for this year.While this year certainly hasn’t gone to plan, this theme is probably even more relevant than it was back in January. Ultimately when I think about building momentum, I think about creating my own workflows to do better work...

How current search trends are predicting the future of remote work

COVID-19 has taken the way we view office work and turned it on its head overnight. Employees used to seeing their coworkers in person each day were suddenly thrown into a remote work setting. With the abrupt change came not just a change in scenery at the “office”, but a different way of collaborating with teammates throughout the entire work process. As coworkers exchange face-to-face meetings...

May Reading Recs: Remote Water Cooler Moments, Email Marketing KPIs & Site Conversion Benchmarks

I think we’re witnessing one of the biggest workplace shifts in history. Many companies saw significant productivity and efficiency gains with their teams working remotely over the past couple of months. That’s in less than ideal circumstances during a PANDEMIC. If you are seeing productivity wins now, just imagine how much more companies will accomplish...

HOW TO WRITE AN EFFECTIVE CONTENT BRIEF IN 8 EASY STEPS

When it comes to producing any content, spending an extra 20 minutes upfront detailing the goal and desired outcome for a piece can save a bunch of time for you, your team, and your writers. Enter – the content brief. Without a content brief to lay the groundwork for writers, a simple blog post can take excruciatingly longer than desired to complete. Not to mention, the finished product can...

April Reading Recs: marketing statistics, Books for Remote Teams, and Reflecting on 10 years of blogging

Earlier this month, I realized that I’ve been blogging for 10 years. It feels trivial to share that given we’re in the middle of a pandemic, and many of us are 6+ weeks into quarantine. During this time, I find myself fluctuating between extreme bursts of hyper-productivity where I’m getting massive amounts of work done in a short period of time and other times where I can...

March Reading recs: Time Management, Underrated Marketing Talks and more

Here are five things worth reading this month.  With so much uncertainty and fear right now, I’ve been deliberately trying to look for the good things that people and companies are doing right now. Here is a thread for people and companies doing amazing things. Most time management blog posts are useless. This one is different. It talks about another way to think about managing your time...

An Introvert’s Guide to Networking

As an introvert, talking to a bunch of people who I just met and engaging in small talk can be a bit daunting. Sometimes, just the thought of “networking” at a conference or event has me thinking about skipping it in favor of cozy sweatpants, Netflix and maybe following along from the event hashtag. Fortunately, I’ve learned some tips over the past few years for how to get more...

Best of February Reading Recs: Marketing Strategy, Onboarding Emails and Remote Work 💪

As someone who has been working remotely for almost 5 years, I think this decade will be when remote work truly becomes mainstream. However, when you have a distributed team, excellent team communication becomes even more critical. Here are three things I’ve learned to make the process smoother. 1. Default to async (written) communication.2. When you have meetings in the...