CategoryNew Articles

I hired 7 content mill writers and this is what I learned

As a copywriter and content strategist, my expectations going into this content mill experiment were low. I understand the amount of work that goes into developing a great piece of content. However, since some people are still buying from content mills, I wanted to conduct an experiment to see the level of quality that I could get for under $60.    For the experiment, I spent $321 USD and hired 7...

Are you the tortoise or the hare?

Are you the tortoise or the hare? I was browsing TikTok – a guilty pleasure – and stumbled across this video of a tortoise and a hare in a race.  I started thinking about marketing and how so many marketers act like hares. They are quick off the gate, move fast and jump from one trend or shiny object to the next big thing. However, this approach is pretty shortsighted. It is often...

Why SaaS companies shouldn’t engage in newsjacking

Since Oreo’s Super Bowl tweet in the dark in 2013, newsjacking has gained popularity with marketers, but it comes with its own pitfalls. In this article, you’ll learn about newsjacking and why you should rely on other marketing tactics. What is Newsjacking? Newsjacking is when you leverage a breaking news story or trending social media topic to draw attention to your product or brand. At first...

May Reading Recs: WIIFM Framework, Facebook Ads, and Editing

If you want more people to read your content, you need to follow the WIIFM framework, and think about what’s in it for THEM, not YOU. WIIFM stands for, “What’s in it for me?” Or, another way to think about this is why should anyone care about what you are creating? While it is usually not intentional, most content that marketers write is pretty self-serving. You wouldn’t go to a bar and simply...

April Reading Recs: Storytelling, Data Visualization Tools and TikTok

Is it better to work 25, 50 or 75 hours each week? This is a trick question. We’re conditioned to think that working more hours is better. Some even brag about how many hours they work. You can’t go onto Instagram or LinkedIn without seeing a bunch of #HustlePorn, or its close cousin, #StrugglePorn posts. Yet, the more someone finds the need to brag about how many hours they are working, the more...

March Reading Recs: The Compound Effect, Branding, and Delivering Value

Too many marketers today are focusing on best practices, case studies to follow or “shortcuts” instead of finding ways to deliver real value. How do you deliver value? 1. Read a lot. 2. Ask questions. 3. Deeply understand the needs and pain points of your customers and prospects. 4. Be willing to run experiments. 5. Fail often, get back up and try again. *** Here are eight things that...

February Reading Recs

As a copywriter and content strategist, I read a lot. Every month I share five thought-provoking articles, podcasts or videos. There’s no lengthy intro or theme just solid content. I’ve long admired the content that Ahrefs cranks out. This post from Tim, their CMO, on how he scaled their marketing team is one of my all-time favorites. Looking for more email subscribers? Here are 25 great...

January Reading Recs

As a copywriter and marketer, I read a lot. Every month I share five thought-provoking articles, podcasts or videos. There’s no lengthy intro or theme just solid content. Ask yourself questions, then question your answers.  What’s the most significant belief you’ve ever changed your mind on? A short, but important reminder of the hidden costs of “free” community platforms A common mistake that...

My Word For 2019 –  Focus

There’s something that I’ve grown to love about the week between Christmas and New Year’s.  It feels like time slows down, and everyone becomes more reflective. It is for these reasons that every year since 2014, I’ve deliberately set aside some time that week to evaluate the past year and set my theme for the year ahead. For the past five of those years, I’ve shared my theme for the year in a...

December Reading Recs: Top 9

I’m trying out a new short(er) format this month. There’s no theme or lengthy intro. Instead, there’s a handful of great articles and videos to check out. What’s more important – talent or discipline? Is social media killing authentic travel experiences? Can you grow a successful startup as a side hustle? This thread should be required reading for any career-oriented person in their 20s or...