CategoryNew Articles

Best of December Reading Recs: How to build wealth, public speaking tips, and price bundling

I’ve heard many of my fellow entrepreneur friends say that starting a business is like a rollercoaster ride. While it made sense, I don’t think I fully internalized that until this year. I started my business in November 2018. Now in my 13th month, I can say that I experienced more intense ups and downs than the prior three years combined. While I had some wins (especially in the second half of...

Reflecting On My First Year In Business: Top Highlights & 9 Lessons Learned

I’ve heard many of my fellow entrepreneur friends say that starting a business is like a rollercoaster ride. While it made sense, I don’t think I fully internalized that until this year. I started my business in November 2018. Now in my 13th month, I can say that I experienced more intense ups and downs than the prior three years combined.  While I had some wins (especially in the second half of...

November Reading Recs: The Pac-Man Principle, email marketing tips, and an epic Black Friday ad 🔥

Great copywriting is all about what you omit. One of the fastest ways to improve your copy is to cut it by 20%. This forces you to remove tech jargon, marketing speak, and filler content. The end result – your message gets clearer. *** Here are five things worth reading this month. What can you do today that would matter a year from now? This short read is a great thought experiment. ...

The State of B2B Content Marketing in Q4 2019 (Including 70+ Statistics) 

The world of B2B content marketing is constantly changing. As technology and best practices evolve, so do marketing strategies. While there’s a certain amount of testing, creativity, and intuition that goes into marketing decisions, you can and should rely on data to shape your strategy. In this post, I’m sharing more than 70 B2B content marketing stats that will help you with your marketing...

October Reading Recs: Email Copywriting, Thought Leadership Blogging and TikTok Marketing Use Cases

For those of you who have been reading this newsletter for more than a few months (First, thank you!), you may have noticed that I’ve been playing around with TikTok for the better part of this year. Over, the last few months, I’ve seen more early adopter marketers and brands – including many that you wouldn’t think would be on there (including cops, bakeries, AliExpress...

September Reading Recs: OKRs, Remote Work and Edgy Marketing

Are you focusing on the important or the urgent right now? In our obsession with productivity, it is never been easier to only work on the “urgent tasks.” It may even feel good to plow through your inbox and check off all of the items that get added onto your to-do list every week. However, success is all about focus, execution, and prioritizing the important tasks. The most important...

The WIIFM Principle – How to make your marketing stand out

WIIFM stands for – “What’s in it for me? However if you want your marketing to stand out and resonate with more prospects and customers, you need to be thinking about what’s in it for THEM, not YOU. Another way to think about this is – why should anyone care about what you are creating? What is WIIFM? While it is usually not intentional, most content that marketers write is pretty...

August Reading Recs: Startup Acquisitions, Technical SEO, & Habits of Successful Content Marketers

Hope you are having a great 250th day of 2019! Here are some links to make it even better. *** Here are five more things worth reading this month.  Technical SEO audits don’t have to be scary. Here is how to conduct a DIY one.  If you want to scale, you need build scalable processes. This post is a great read if you have ever wanted to organize a conference or large-scale event.  The media...

The Future of Voice Search: A Text to Voice Software Experiment

Should you record an audio version of each piece of content you produce?  As voice search is expected to make up 50% of all web searches by 2020, I wanted to set out and understand what this means for the future of SEO and content marketing.  While it’s still a fairly new frontier, this Google Home case study revealed that many of the same factors that rank for traditional searches are helping...

July Reading Recs: A Content Mill Experiment, Fake Instagram Ads and Purpose-Driven Marketing Campaigns

I have strong feelings about content mills, but I put my feelings aside to run an experiment. So, I hired 7 “content mills” to write the same article, analyzed the results, compared them to the top 3 ranking posts for a specific keyword and then shared what I learned in this monster case study. *** Here are five things worth reading this month. What caused this SaaS founder to almost...