CategoryNew Articles

HOW TO WRITE AN EFFECTIVE CONTENT BRIEF IN 8 EASY STEPS

When it comes to producing any content, spending an extra 20 minutes upfront detailing the goal and desired outcome for a piece can save a bunch of time for you, your team, and your writers. Enter – the content brief. Without a content brief to lay the groundwork for writers, a simple blog post can take excruciatingly longer than desired to complete. Not to mention, the finished product can...

April Reading Recs: marketing statistics, Books for Remote Teams, and Reflecting on 10 years of blogging

Earlier this month, I realized that I’ve been blogging for 10 years. It feels trivial to share that given we’re in the middle of a pandemic, and many of us are 6+ weeks into quarantine. During this time, I find myself fluctuating between extreme bursts of hyper-productivity where I’m getting massive amounts of work done in a short period of time and other times where I can...

March Reading recs: Time Management, Underrated Marketing Talks and more

Here are five things worth reading this month.  With so much uncertainty and fear right now, I’ve been deliberately trying to look for the good things that people and companies are doing right now. Here is a thread for people and companies doing amazing things. Most time management blog posts are useless. This one is different. It talks about another way to think about managing your time...

An Introvert’s Guide to Networking

As an introvert, talking to a bunch of people who I just met and engaging in small talk can be a bit daunting. Sometimes, just the thought of “networking” at a conference or event has me thinking about skipping it in favor of cozy sweatpants, Netflix and maybe following along from the event hashtag. Fortunately, I’ve learned some tips over the past few years for how to get more...

Best of February Reading Recs: Marketing Strategy, Onboarding Emails and Remote Work 💪

As someone who has been working remotely for almost 5 years, I think this decade will be when remote work truly becomes mainstream. However, when you have a distributed team, excellent team communication becomes even more critical. Here are three things I’ve learned to make the process smoother. 1. Default to async (written) communication.2. When you have meetings in the...

11 Excellent Brand Marketing And Copywriting Talks You Probably Haven’t Heard Of

Chances are – we’ve all heard the great speeches like the late Steve Jobs’ Think Different and David Foster Wallace’s “This is Water.” However, digging through Youtube and TED, there are thousands of great brand-building, marketing and copywriting talks online. In this post, I’m highlighting 11 excellent marketing and copywriting talks. 1. How To Become A Better Copywriter –...

Best of January Reading Recs: Creativity, Internal Communication Guides and Building Efficient Business Systems

Every year since 2014, I’ve deliberately set aside some time in late December or early January to evaluate the past year and set my theme for the year ahead. This year was no different. In this post, I share some reflections and my theme for 2020.  *** Here are five more things worth reading this month. What has your work taught you that other people don’t realize? The replies in this...

My Word For 2020 – Momentum

Every year since 2014, I’ve deliberately set aside some time in late December or early January to evaluate the past year and set my theme for the year ahead.  For the past 6 of those years, I’ve shared my theme for the year in a blog post. My theme in 2014 was change and resiliency. In 2015, it was vulnerability. In 2016 it was mindfulness. In 2017, it was honey over vinegar.  In 2018, it was...

Best of December Reading Recs: How to build wealth, public speaking tips, and price bundling

I’ve heard many of my fellow entrepreneur friends say that starting a business is like a rollercoaster ride. While it made sense, I don’t think I fully internalized that until this year. I started my business in November 2018. Now in my 13th month, I can say that I experienced more intense ups and downs than the prior three years combined. While I had some wins (especially in the second half of...

Reflecting On My First Year In Business: Top Highlights & 9 Lessons Learned

I’ve heard many of my fellow entrepreneur friends say that starting a business is like a rollercoaster ride. While it made sense, I don’t think I fully internalized that until this year. I started my business in November 2018. Now in my 13th month, I can say that I experienced more intense ups and downs than the prior three years combined.  While I had some wins (especially in the second half of...