CategoryNew Articles

October Reading Recs: SaaS Growth Stories, MicroCopy & Community Building

I started my business two years ago this week. As I enter my 3rd year in business, I’m sharing a recap and some lessons learned in my 2nd full year in business, including: 👉 A big decision I made back in December 👉 What I’ve learned so far about running my first business during a global pandemic and recession 👉 Why I despise the terms “solopreneur”...

REFLECTING ON MY 2ND YEAR IN BUSINESS: TOP HIGHLIGHTS AND LESSONS LEARNED

As I enter my 3rd year in business, I’m going to share some of the key highlights and lessons learned on days 365 – 730.  I started my business in November 2018.   In my first year in business, I had some early wins.  However, I got to that point through intense focus and working A LOT OF HOURS. It wasn’t a sustainable way to grow and run a business.  Since day 1, my goal is to run a...

September reading recs: AI Copywriting, SaaS Audience Building & Remote Work Downsides

Will AI replace copywriters?​Every few months, I’ll come across an article about how AI is going to replace XX type of writer. However, these claims are full of hot air once you look deeper at these apps.​Let’s be clear – AI can do some repetitive tasks really well.​For example, I rely on AI for transcribing audio calls all the time. When I view these transcripts, there is a lot...

August REading recs: Brand positioning, email list growth & Remote work culture

What’s your point of view? The more I write, the more I realize that 80% of writing is having a POV and something interesting to share. The other 20% is the actual writing. I feel like this point gets lost in translation by new and aspiring writers.No tactic, tip, or growth hack will save your content marketing strategy if you don’t have anything worth talking about.For example, one...

July Reading Recs: Remote Work Trends, TikTok, & The Homebody Economy

We’re currently living in the homebody economy.While I do think some things will come back like visiting friends and family in public places, travel, and attending live sports, there is no doubt there are permanent shifts happening that will stick around long after the pandemic fizzles out. However, I think there are many trends that will stick around or accelerate long after the pandemic...

June Reading Recs: On Momentum, SEO strategies, & Marketing to Gen Z 💪

Let’s talk about momentum. Every year since 2014, I choose a word or phrase to be my theme for the year ahead. Momentum is my theme for this year.While this year certainly hasn’t gone to plan, this theme is probably even more relevant than it was back in January. Ultimately when I think about building momentum, I think about creating my own workflows to do better work...

How current search trends are predicting the future of remote work

COVID-19 has taken the way we view office work and turned it on its head overnight. Employees used to seeing their coworkers in person each day were suddenly thrown into a remote work setting. With the abrupt change came not just a change in scenery at the “office”, but a different way of collaborating with teammates throughout the entire work process. As coworkers exchange face-to-face meetings...

May Reading Recs: Remote Water Cooler Moments, Email Marketing KPIs & Site Conversion Benchmarks

I think we’re witnessing one of the biggest workplace shifts in history. Many companies saw significant productivity and efficiency gains with their teams working remotely over the past couple of months. That’s in less than ideal circumstances during a PANDEMIC. If you are seeing productivity wins now, just imagine how much more companies will accomplish...

HOW TO WRITE AN EFFECTIVE CONTENT BRIEF IN 8 EASY STEPS

When it comes to producing any content, spending an extra 20 minutes upfront detailing the goal and desired outcome for a piece can save a bunch of time for you, your team, and your writers. Enter – the content brief. Without a content brief to lay the groundwork for writers, a simple blog post can take excruciatingly longer than desired to complete. Not to mention, the finished product can...

April Reading Recs: marketing statistics, Books for Remote Teams, and Reflecting on 10 years of blogging

Earlier this month, I realized that I’ve been blogging for 10 years. It feels trivial to share that given we’re in the middle of a pandemic, and many of us are 6+ weeks into quarantine. During this time, I find myself fluctuating between extreme bursts of hyper-productivity where I’m getting massive amounts of work done in a short period of time and other times where I can...