CategoryNew Articles

April Reading Recs: Storytelling, Data Visualization Tools and TikTok

Is it better to work 25, 50 or 75 hours each week? This is a trick question. We’re conditioned to think that working more hours is better. Some even brag about how many hours they work. You can’t go onto Instagram or LinkedIn without seeing a bunch of #HustlePorn, or its close cousin, #StrugglePorn posts. Yet, the more someone finds the need to brag about how many hours they are working, the more...

March Reading Recs: The Compound Effect, Branding, and Delivering Value

Too many marketers today are focusing on best practices, case studies to follow or “shortcuts” instead of finding ways to deliver real value. How do you deliver value? 1. Read a lot. 2. Ask questions. 3. Deeply understand the needs and pain points of your customers and prospects. 4. Be willing to run experiments. 5. Fail often, get back up and try again. *** Here are eight things that...

February Reading Recs

As a copywriter and content strategist, I read a lot. Every month I share five thought-provoking articles, podcasts or videos. There’s no lengthy intro or theme just solid content. I’ve long admired the content that Ahrefs cranks out. This post from Tim, their CMO, on how he scaled their marketing team is one of my all-time favorites. Looking for more email subscribers? Here are 25 great...

January Reading Recs

As a copywriter and marketer, I read a lot. Every month I share five thought-provoking articles, podcasts or videos. There’s no lengthy intro or theme just solid content. Ask yourself questions, then question your answers.  What’s the most significant belief you’ve ever changed your mind on? A short, but important reminder of the hidden costs of “free” community platforms A common mistake that...

My Word For 2019 –  Focus

There’s something that I’ve grown to love about the week between Christmas and New Year’s.  It feels like time slows down, and everyone becomes more reflective. It is for these reasons that every year since 2014, I’ve deliberately set aside some time that week to evaluate the past year and set my theme for the year ahead. For the past five of those years, I’ve shared my theme for the year in a...

December Reading Recs: Top 9

I’m trying out a new short(er) format this month. There’s no theme or lengthy intro. Instead, there’s a handful of great articles and videos to check out. What’s more important – talent or discipline? Is social media killing authentic travel experiences? Can you grow a successful startup as a side hustle? This thread should be required reading for any career-oriented person in their 20s or...

November Reading Recs: The Stories We Tell Ourselves

Our daily lives are filled with stories. They influence nearly every action and decision we make. Sometimes we’re not even aware of the stories we are telling. There is so much power in getting clarity on what we’re telling ourselves and separating fact from fiction. As Brene Brown wrote in her best-selling book, “Rising Strong” (A must-read) “You either walk into your story and...

October Reading Recs: Urgent v. Important

It is never been easier to stay perpetually busy, while never get anything done. The default state that most of us live in nowadays is simply responding to whatever is right in front of us or screaming the loudest. We’re on “the urgent treadmill.” Respond to emails. Respond to texts. Respond to Instagram DMs, Facebook messages, Twitter DMs, etc. Attend meetings and calls. More phone calls. Etc...

September Community Reading Recs: Momentum

One mistake that I find myself making is over-relying on sheer willpower. The reality is that our willpower is finite. Building habits are the vehicle to push us through when our willpower is depleted. It allows us to keep up the momentum. I realize there’s irony in talking about habits and momentum, as this is the first time in 8 months where I’m sending out this newsletter late. It...

August Reading Recs: On Travel and Exploration

August is a month where things slow down and a lot of people take vacations. The oppressively hot summers in Austin – where I’m based – is enough to make any sane person want to get away for at least a few days. Some people use travel for “self care” or to get out of a rut. For me, travel has been one of the best ways to reignite my creativity. I’m naturally a very curious person...