Categorypublic relations

Is The “Social Media Kool-Aid” Running Out?

Will 2013 be the year social media pros stop drinking the kool-aid? I recently read a great post from John Trader on PR Breakfast Club on this very topic. John(@john_trader1) wrote: “2013 is the year that we start to think about the unique qualities that define our own markets and how we can leverage industry advice based on custom metrics that drive meaningful analytics instead of a knee...

The Five Biggest Social Media Mistakes You Are Probably Making

Social media has evolved a lot over the last couple of years. Yet, there are still a lot of misconceptions out there. These are a handful of the biggest mistakes that many of us may be making. Thinking that you are your audience The way that a marketer, PR pro, community manager or simply anyone who works in tech view and use social media is likely 100 billion times different than how your target...

13 Buzzwords That Need To Die In 2013

Well, I started this last year, and seeing how there is still no shortage in buzzwords and phrases (<insert sadface>), I figured I would revamp the list for 2013. For the love of all things holy, here’s 13 more words that you should stop using in 2013. 1. Content Marketing This is probably the biggest buzzword right now. Although to be totally truthful, I’m not sure why. You...

7 Underrated Skills Every New PR Pro Should Have

It’s that time of year again when tons of college students are going back to class. Many of which are entering their senior year. In an ideal world, PR pros, and even journalists, should know how to do a variety of things before they walk across the stage and get their diplomas. There’s no need to be an expert in everything. But, it definitely helps to have some familiarity with a...

Do You Suffer From BSOS (Bright Shiny Object Syndrome)?

Marketers, advertisers, PR pros and yes even journalists have an obsession with new and shiny things. We flock to sign up for the beta invites for the newest soon-to-be social media craze. We stand in lines for hours to be the first people to get the latest tech gadgets. We obsess about product reviews and predictions for how this service or gadget will change the landscape in the future. Guess...

Buzzword Bingo: 12 Words That Need To Die in 2012

Every industry has them. Maybe, you are a little short on content for that case study or presentation? Or, you are speaking on a topic that you aren’t entirely comfortable talking about it. So, you pull out those “cool-sounding words” that are meant to “wow” your audience. Some of these “buzzwords” are becoming a bit too overabundant. Here’s 12...

5 Reasons Why Klout Perks Is Destined To Fail

While Klout may be a good starting point for research, it doesn’t even scratch the surface on quantifying a person’s influence. And, Klout’s latest addition, Klout Perks, is even more problematic. Perks lets online influencers receive free or discounted deals on products directly through the Klout dashboard. While this seems like a good idea on paper (Hey, who doesn’t like...