Categorysocial media

There’s no such thing as a free lunch (and why I’m not planning on deleting Facebook)

A lot of people are upset about Facebook selling their data and using it against them. Some people are even taking it as far as to run Delete Facebook campaigns. My reaction to this latest scandal (and not the people all up in arms) could best be summed up by this gif. Sure, after hearing about the data scandal, I too went through my account and looked at all of the apps that had access to my...

It’s never as simple as “us v. them”

This last week has been eye-opening, challenging and depressing. Like many others, I’ve been trying to process and make sense of what happened. I never realized how much I took for granted freedom in general . . . let alone freedom of speech, religion and the press until I started traveling overseas. Visiting countries where you can’t talk about news and certain topics without fear, threats...

7 Things You Should Really Stop Doing on Snapchat

I started this snarky series way back in 2011 with an innocent, little post poking fun at a few things that drive people crazy on Twitter.  It is been a long time since I’ve done one. Seeing how Snapchat has become one of my three favorite social media apps, I thought now was as good a time as any to bring back this old series.  No really, I’m slightly addicted to Snapchat.  (Feel free to add me...

Stop Chasing Quick Wins

In our always-on, social-media driven society, we all crave instant gratification. Dare I say, more than anytime in history. When we post that status update on Facebook, we want to see a bunch of likes right away. When we share a new photo of the awesome place where we are at on Instagram, we want to see a bunch of hearts. When we jump on Periscope, we want there to be a large audience on the...

The Breakout App of SXSW 2016: Snapchat???

A photo posted by Jessica Malnik (@jmalnik) on Mar 12, 2016 at 6:26pm PST Before SXSW every year, all the tech media sites and A-list bloggers talk about what will be the breakout app or site. It started after Twitter debuted and stole the show at SXSW in 2007. Then, Foursquare did this in 2009. In 2012, all the talk was about Highlight. Highlight was essentially Foursquare on steroids and...

Why Snapchat Right Now Reminds Me Of Twitter Back in 2010

For those who have stuck around my blog over the last couple of years (First, thank you!), you may have seen me rant about Snapchat before. I joined the app very early on, spent a little time on the app and then publicly shared that I was deleting the app in a blog post. Here’s the proof. I have come full circle in the last couple of months. While I wouldn’t say it’s completely mainstream yet...

Why You Should Pay More Attention To Periscope And Other Live Streaming Apps (Hint, They Are Not Just “Glorified Video Selfies”)

Admit it. It’s really easy to dismiss the rise of all these new live streaming mobile apps like Periscope, Meerkat, MeVee, etc as just glorified video selfies. It’s the next evolution of a trend that was made popular and mainstream by well Instagram and Snapchat. As someone who has been fascinated by the surge in live streaming apps since Meerkat debuted a couple weeks before SXSW last...

11 Reasons Why Community Managers Shouldn’t Ignore Meerkat, Periscope and Blab

Live video streaming isn’t a new phenomenon. Sites like Ustream and Livestream have been around for years. However, the newest craze with apps like Meerkat, Periscope and the newest shiny object, Blab, are making it so much easier and more compelling for the average person to use. Anybody with a smartphone – which is upwards of 64% of all U.S. adults– essentially have a mini mobile TV...

The One Question You Should Ask Before You Rush to Create Your Next Periscope Campaign

Snapchat and Periscope (and a lesser extent Meerkat) are the new social media darlings of the moment. All the social media marketing types are writing their endless listicles, blog posts, news articles and podcast episodes about why your company should be paying attention and jumping on them. Or else, you are going to be left behind. They lead with how Snapchat has 100 million users, and that 1...

Why Your Company’s Instagram Account Is Not A Community (And Why That’s Okay!)

Many companies – and social media managers- are quick to call their social media accounts their community. In 99% of cases, this simply isn’t the case. Social media sites – like Instagram- are networks not communities. That’s perfectly okay. Both networks and communities serve super useful purposes. It’s when you confuse one for the other that’s where you can run into problems, as...