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Archive | social media

Why You Should Pay More Attention To Periscope And Other Live Streaming Apps (Hint, They Are Not Just “Glorified Video Selfies”)

Admit it. It’s really easy to dismiss the rise of all these new live streaming mobile apps like Periscope, Meerkat, MeVee, etc as just glorified video selfies. It’s the next evolution of a trend that was made popular and mainstream by well Instagram and Snapchat. As someone who has been fascinated by the surge in […]

Why Your Company’s Instagram Account Is Not A Community (And Why That’s Okay!)

Many companies – and social media managers- are quick to call their social media accounts their community. In 99% of cases, this simply isn’t the case. Social media sites – like Instagram- are networks not communities. That’s perfectly okay. Both networks and communities serve super useful purposes. It’s when you confuse one for the other […]