CategoryTwitter

21 Social Media Truths

1. Social media gives you the opportunity to be the best YOU possible. This applies to you and your brand. 2. There is no “one-size fits all” social media strategy. 3. Diving into social media without a strategy is like being on whitewater raft without a paddle. It’s probably not going to end well. 4. Crises happen everyday. Expect it will happen to you and your brand. Plan...

7 Surefire Ways To Destroy Your Company’s Social Media Presence

Your company’s social media presence is a precious thing. It can be a valuable customer service tool, generate leads and even increase sales. But often times, what we are doing on these sites is hurting our brand’s reputation. Here are seven surefire ways to completely destroy your company’s social media presence. 7.  Sync All Your Social Media Accounts Together It may be a...

Are Community Managers Becoming Obsolete?

Social media is now firmly rooted in the PR/marketing worlds of a majority of businesses. With that, the roles are beginning to evolve. The hard sell approach that the old-time social media consultants (By old time, I mean 2006-2009) used to get people on Facebook and Twitter is no longer relevant. Most people know they need to be on social media sites. Now, it’s about figuring out exactly...

Why All Community Managers Should Watch “Good Burger”

One of my biggest community manager epiphanies came from an unlikely source. It came while I was re-watching one of my favorite movies from my childhood- “Good Burger.” In case you lived under a rock in the 1990s, Good Burger was about two teenagers, (played by the stars of the TV show “Kenan and Kel”) who spent their summer working at a fast food restaurant called Good...

Are We Taking Twitter For Granted?

I recently read a blog post by Danny Brown where he talked about how social media crowdsourcing is making us lazy. He brings up that instead of asking questions and seeking out the answers ourselves, we are just sending out questions and collecting answers from our social media friends and followers. I have to admit Danny makes a great point. Social media (In this post, I’m going to use...

7 Deadly Twitter Sins

Contrary to many people’s beliefs, social media will amplify your reputation. Here are seven things that will make you look like a self-obsessed jerk on Twitter. 1. Paying one of those dubious online companies to get you more followers. Unless you are Kanye West, Ashton Kutcher or dare I say, Justin Bieber, you will have to work to gain followers. If you want meaningful followers, you are...

Giving Thanks To Ten Twitter Rockstars

Social media. I love it. I sing it’s praises through the rooftop nearly everyday. It’s dramatically altered my personal and professional life, in a very positive way. I’ve never met so many brillant, amazing and caring people than I have on Twitter. In the spirit of Thanksgiving, I wanted to recognize some of the most brilliant, amazing and kind Twitterers that I’ve had...

A Twitter Chat Crash Course

For those of you who don’t know, I’m a big fan of college sports, especially football and basketball. I’m starting a new Twitter chat with Julia Prior (@julia_prior) called #NCAAchat. The inaugural #NCAAChat is Thursday night at 9:30 p.m. EST. I invite all of you to come on out! In light of the new chat, I wanted to provide a crash course about Twitter chats. In my opinion...

How Twitter Changed My Life?

For me, social media plays a big part in my life. Not only do I use it to stay in touch with friends and family, but I also use it EVERYDAY for my job. There’s something about a tool, like social media, that completely blurs the professional and personal lines. It got me thinking. What would happen if I could only be on one social media site. Ultimately, I’d choose TWITTER. It’s...