Copywriting Process

Looking for a Copywriter?

From site redesigns and landing pages to email drip campaigns and newsletters, I write copy mainly for remote work and ecommerce software companies and the service providers that support them.

These days, I do a lot of work producing marketing copy to support demand gen, product marketing, and sales enablement efforts. 

What's it like to work with me?

I always start with a process, because it ensures you get the content you are actually looking for in less time and with less back-and-forth revisions.

1. Project BrieF

A clear, detailed project brief is key to any successful piece of content. 

Why? Because it answers the important questions: 

  • Who is your ICP?
  • What is your angle and positioning? 
  • What additional elements are needed for this project? 

Never written a project brief? No problem. 

After writing hundreds – maybe thousands – of project briefs, I turned my project brief template into a simple questionnaire that I’ll share with you.

Best part – it will only take you – or someone on your team – less than 15 minutes to fill it out. It saves time on back-and-forth Zoom calls and reduces the amount of editing time.

2. Customer Research

Next up is the research phase. 

That’s why I’m here. I do a deep dive into your brand, your product(s), and your ICP.

Now, every project is custom, but here are some things that I might do during this phase. 

  • Discovery call with you
  • Interview a handful of customers
  • Listen to a handful of sales and support call recordings. 
  • Conducting SME  interviews

3. Outlining

Whether I do this in a Google Doc for an email campaign or a Miro board for landing pages, the process is similar. 

The goal is to map out all of the elements needed for this project. 

For new clients, I share the outline. Early feedback helps cut down on the editing cycle and makes sure we’re all on the same page.

4. CopyWriting

At this point, all that’s left to do is turn the outline into polished copy. 

Once the copy is ready to go within the agreed upon deadline, it’s sent to you for review. My typical turnaround times are 5-10 business days.

5. Revising

I offer up to 2 rounds of revisions for each project. 

6. Lo-Fi Mockups

Once approved, I’ll send over lo-fi page mockups alongside the copy (in a Google Doc). 

I’ll work with you and your design team to get this project mocked up.

7. Analysis

Once the project is live, we’ll do a post-mortem. 

In addition, I’m happy to provide a report 30 or 90 days post-launch. 

Work with Me

If you are business meets these criteria, then we’ll probably be a great fit:

  • You’re a B2B SaaS, agency, or productized service business
  • You have Product-Market Fit in one niche (even if it is tiny!)

Ready to get started?