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As I enter my 3rd year in business, I’m going to share some of the key highlights and lessons learned on days 365 – 730. I started my business in November 2018. In my first year in business, I had some early wins. However, I got to that point through intense focus and working A LOT OF HOURS. It wasn’t a sustainable way to grow and run a business.
COVID-19 has taken the way we view office work and turned it on its head overnight. Employees used to seeing their coworkers in person each day were suddenly thrown into a remote work setting. With the abrupt change came not just a change in scenery at the “office”, but a different way of collaborating with teammates throughout the entire work process.
When it comes to producing any content, spending an extra 20 minutes upfront detailing the goal and desired outcome for a piece can save a bunch of time for you, your team, and your writers. Enter – the content brief.
As an introvert, talking to a bunch of people who I just met and engaging in small talk can be a bit daunting. Sometimes, just the thought of “networking” at a conference or event has me thinking about skipping it in favor of cozy sweatpants, Netflix and maybe following along from the event hashtag.
Chances are – we’ve all heard the great speeches like the late Steve Jobs’ Think Different and David Foster Wallace’s “This is Water.” However, digging through Youtube and TED, there are thousands of great brand-building, marketing and copywriting talks online. In this post, I’m highlighting 11 excellent marketing and copywriting talks.