Content strategy and copywriting for B2B SaaS and productized service businesses

I’ve heard many of my fellow entrepreneur friends say that starting a business is like a rollercoaster ride. While it made sense, I don’t think I fully internalized that until this year. I started my business in November 2018. Now in my 13th month, I can say that I experienced more intense ups and downs than the prior three years combined. While I had some wins (especially in the second half of the year), I also made a ton of mistakes and have lots of “opportunities for growth.” In this post, I reflect on my first year in business as

Great copywriting is all about what you omit. One of the fastest ways to improve your copy is to cut it by 20%. This forces you to remove tech jargon, marketing speak, and filler content. The end result – your message gets clearer. *** Here are five things worth reading this month. What can you do today that would matter a year from now? This short read is a great thought experiment.  Bootstrapping a SaaS business is no easy feat. This startup shares the sales and marketing strategies they used to go from zero to $250k ARR in the first year.  Want

For those of you who have been reading this newsletter for more than a few months (First, thank you!), you may have noticed that I’ve been playing around with TikTok for the better part of this year. Over, the last few months, I’ve seen more early adopter marketers and brands – including many that you wouldn’t think would be on there (including cops, bakeries, AliExpress shops, and lawyers) – join the app. I dug into this new social media channel more in my latest article for Social Media Examiner.  In this article, you’ll learn how to create your own TikTok videos as well