Content strategy and copywriting for B2B SaaS and productized service businesses

Join hundreds of entrepreneurs, marketers, and community builders and discover the 5 best things I read each month.

We won’t send you spam. Unsubscribe at any time.

As Seen In

Featured Posts

Best of December Reading Recs: How to build wealth, public speaking tips, and price bundling

I’ve heard many of my fellow entrepreneur friends say that starting a business is like a rollercoaster ride. While it made sense, I don’t think I fully internalized that until this year. I started my business in November 2018. Now in my 13th month, I can say that I experienced more intense ups and downs than the prior three years combined. While I had some wins (especially in the second half of the year), I also made a ton of mistakes and have lots of “opportunities for growth.” In this post, I reflect on my first year in business as

Read On

Reflecting On My First Year In Business: Top Highlights & 9 Lessons Learned

I’ve heard many of my fellow entrepreneur friends say that starting a business is like a rollercoaster ride. While it made sense, I don’t think I fully internalized that until this year. I started my business in November 2018. Now in my 13th month, I can say that I experienced more intense ups and downs than the prior three years combined.  While I had some wins (especially in the second half of the year), I also made a ton of mistakes and have lots of “opportunities for growth.” In this post, I’ll share some of the key lessons that I

Read On

November Reading Recs: The Pac-Man Principle, email marketing tips, and an epic Black Friday ad 🔥

Great copywriting is all about what you omit. One of the fastest ways to improve your copy is to cut it by 20%. This forces you to remove tech jargon, marketing speak, and filler content. The end result – your message gets clearer. *** Here are five things worth reading this month. What can you do today that would matter a year from now? This short read is a great thought experiment.  Bootstrapping a SaaS business is no easy feat. This startup shares the sales and marketing strategies they used to go from zero to $250k ARR in the first year.  Want

Read On

The State of B2B Content Marketing in Q4 2019 (Including 70+ Statistics) 

The world of B2B content marketing is constantly changing. As technology and best practices evolve, so do marketing strategies. While there’s a certain amount of testing, creativity, and intuition that goes into marketing decisions, you can and should rely on data to shape your strategy. In this post, I’m sharing more than 70 B2B content marketing stats that will help you with your marketing strategy going into 2020. GENERAL MARKETING STATISTICS In this section, we’re taking a look at general marketing trends and stats in the B2B space. SaaS companies and B2B marketers should pay attention to voice search and

Read On

October Reading Recs: Email Copywriting, Thought Leadership Blogging and TikTok Marketing Use Cases

For those of you who have been reading this newsletter for more than a few months (First, thank you!), you may have noticed that I’ve been playing around with TikTok for the better part of this year. Over, the last few months, I’ve seen more early adopter marketers and brands – including many that you wouldn’t think would be on there (including cops, bakeries, AliExpress shops, and lawyers) – join the app. I dug into this new social media channel more in my latest article for Social Media Examiner.  In this article, you’ll learn how to create your own TikTok videos as well

Read On