Jessica Malnik

Content strategy and copywriting for B2B SaaS and productized service businesses

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Featured Posts

The State of B2B Content Marketing in Q4 2019 (Including 70+ Statistics) 

Jessica Malnik December 5, 2019

The world of B2B content marketing is constantly changing. As technology and best practices evolve, so do marketing strategies. While there’s a certain amount of testing, creativity, and intuition that goes into marketing decisions, you can and should rely on data to shape your strategy. In this post, I’m sharing more than 70 B2B content marketing stats that will help you with your marketing strategy going into 2020. GENERAL MARKETING STATISTICS In this section, we’re taking a look at general marketing trends and stats in the B2B space. SaaS companies and B2B marketers should pay attention to voice search and

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October Reading Recs: Email Copywriting, Thought Leadership Blogging and TikTok Marketing Use Cases

Jessica Malnik November 10, 2019

For those of you who have been reading this newsletter for more than a few months (First, thank you!), you may have noticed that I’ve been playing around with TikTok for the better part of this year. Over, the last few months, I’ve seen more early adopter marketers and brands – including many that you wouldn’t think would be on there (including cops, bakeries, AliExpress shops, and lawyers) – join the app. I dug into this new social media channel more in my latest article for Social Media Examiner.  In this article, you’ll learn how to create your own TikTok videos as well

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September Reading Recs: OKRs, Remote Work and Edgy Marketing

Jessica Malnik October 8, 2019

Are you focusing on the important or the urgent right now? In our obsession with productivity, it is never been easier to only work on the “urgent tasks.” It may even feel good to plow through your inbox and check off all of the items that get added onto your to-do list every week. However, success is all about focus, execution, and prioritizing the important tasks. The most important tasks are rarely urgent. They are the things that often get punted from one week to the next because they are hard, uncomfortable and maybe even a little scary, *** Here are

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The WIIFM Principle – How to make your marketing stand out

Jessica Malnik September 29, 2019

WIIFM stands for – “What’s in it for me? However if you want your marketing to stand out and resonate with more prospects and customers, you need to be thinking about what’s in it for THEM, not YOU. Another way to think about this is – why should anyone care about what you are creating? What is WIIFM? While it is usually not intentional, most content that marketers write is pretty self-serving.  You wouldn’t go to a bar and simply shout at the top of your lungs about how amazing you are, your last accomplishment and why you’re God’s gift

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August Reading Recs: Startup Acquisitions, Technical SEO, & Habits of Successful Content Marketers

Jessica Malnik September 7, 2019

Hope you are having a great 250th day of 2019! Here are some links to make it even better. *** Here are five more things worth reading this month.  Technical SEO audits don’t have to be scary. Here is how to conduct a DIY one.  If you want to scale, you need build scalable processes. This post is a great read if you have ever wanted to organize a conference or large-scale event.  The media only talks about the billion dollar startup acquisitions. The reality is that these stories are super rare. One startup founder talks about the realities of her exit.   Want

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