The State of B2B Content Marketing in Q4 2019 (Including 70+ Statistics)
The world of B2B content marketing is constantly changing. As technology and best practices evolve, so do marketing strategies. While there’s a certain amount of testing, creativity, and intuition that goes into marketing decisions, you can and should rely on data to shape your strategy. In this post, I’m sharing more than 70 B2B content marketing stats that will help you with your marketing strategy going into 2020. GENERAL MARKETING STATISTICS In this section, we’re taking a look at general marketing trends and stats in the B2B space. SaaS companies and B2B marketers should pay attention to voice search and