One would imagine that blog post introductions need to be tighter, more interesting, and more relevant to the reader. Instead, most intros sound like college research papers—dry, generic, and repetitive. And, unfortunately for these brands, I’m not the only one who’s noticed. Every time I attend a conference or launch a thread on social media, I receive tons of comments from marketing peers who...
How current search trends are predicting the future of remote work
COVID-19 has taken the way we view office work and turned it on its head overnight. Employees used to seeing their coworkers in person each day were suddenly thrown into a remote work setting. With the abrupt change came not just a change in scenery at the “office”, but a different way of collaborating with teammates throughout the entire work process.
HOW TO WRITE AN EFFECTIVE CONTENT BRIEF IN 8 EASY STEPS
When it comes to producing any content, spending an extra 20 minutes upfront detailing the goal and desired outcome for a piece can save a bunch of time for you, your team, and your writers.
Enter – the content brief.
SaaS Marketing – How to Create Customer Personas That Work
One of the biggest SaaS marketing mistakes that I see companies routinely make is targeting too broad of an audience. While this may seem obvious, if you try to speak to everyone, you end up resonating with no one. Instead, you need to focus on the people that are most likely to convert into sales. This is where customer personas – a.k.a. buyer personas – can come in handy. Creating...
I hired 7 content mill writers and this is what I learned
As a copywriter and content strategist, my expectations going into this content mill experiment were low. I understand the amount of work that goes into developing a great piece of content. However, since some people are still buying from content mills, I wanted to conduct an experiment to see the level of quality that I could get for under $60. For the experiment, I spent $321 USD and hired 7...
75+ Useful Tools For Community Managers and Content Marketers Under $100
There’s no shortage of tools out there for community managers and content marketers. With new tools being added everyday and even more existing ones being updated, it can be hard to keep track (let alone know) which one to use. I created a list by category of some of my favorite tools. All of these tools are priced under $100 per month. Many are even free or have a freemium version. Social...