I write content for B2B SaaS and productized service companies. I’ve written blog posts, case studies/customer success stories, ebooks, whitepapers, and industry reports for nearly 100 early to mid-stage companies in the past decade.
Before that, I honed my writing and interviewing chops working in newsrooms as a journalist.
These days, my posts regularly wind up ranking on page one of Google for my clients’ targeted keywords.
And, on more than one occasion, Google even shared one of the posts that I wrote for a client on Twitter.
Before that, I honed my writing and interviewing chops working in newsrooms as a journalist. I specialize in writing B2B content, including:
I always start with a process, because it ensures you get the content you are actually looking for in less time and with less back-and-forth revisions.
A clear, detailed content brief is key to any successful piece of content.
Why? Because it answers the important questions:
Never written a project brief? No problem.
After writing hundreds – maybe thousands – of content briefs, I turned my content brief template into a simple questionnaire that I’ll share with you.
Best part – it will only take you – or someone on your team – less than 15 minutes to fill it out. It saves time on back-and-forth Zoom calls and reduces the amount of editing time.
Next up is the research phase.
What’s the goal of this piece of content?
How will this piece of content demonstrate your expertise and authority? How will it help you establish trust?
Your content needs to serve a purpose. I can tell you sharing information that anyone can find with a quick Google search isn’t going to cut it.
That’s why I’m here. I do a deep dive into your brand and the unique insights needed for the post so your content can:
Now, every post is different, but here are some things that I might do during this phase.
(Note: Expanded round-up posts can also help with content distribution since most people who are quoted in something will share it on their own social media channels if asked.)
A well-written outline is the framework for a great post.
It ensures that the important parts of the project brief are baked into the content piece and everything stays on track. I write a detailed outline for every post.
For new clients, I share the outline for the first post. Early feedback helps cut down on the editing cycle and makes sure we’re all on the same page.
Once we get into a rhythm, I keep writing the detailed outlines for internal use, but only share the blog post draft so you can focus on the final piece.
Time to write the post.
At this point, I’ve already sourced the expertise and established the positioning. All that’s left to do is turn the outline into a polished post.
Once the post is ready to go within the agreed upon deadline, it’s sent to you for review. My typical turnaround times are 5-10 business days.
I want you to love the content.
That’s why I offer up to 3 rounds of revisions for each project. Most of my clients only use 1 round of revisions, if any. This process is in place so we get the content right the first time around.
Once approved, it’s time to format and publish the post.
If you use WordPress or Ghost, I have a publishing process SOP and a small team that handles the final post optimizations and formatting in your CMS.
Promoting the content is just as important as the quality of the piece.
I’m happy to provide social media copy, an email blurb, and suggestions to help you promote the post.
If you are business meets these criteria, then we’ll probably be a great fit:
Ready to get started?