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Archive | marketing

The Future Of Content Marketing

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When Scott Monty, Gary Vaynerchuk and C.C. Chapman, three of the best and brightest minds of our industry (people who I respect to an umpteenth most degree), get into a Twitter debate on the future of content marketing, you better believe I would be paying attention. If you haven’t already, I would highly recommend reading their full […]

7 Web Practices That Need To Die

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1. Web Galleries/Slideshows Better known as, a great way for news/media sites to inflate their “page views,” while subsequently annoying all their site visitors. Scroll, Click, Click, Click. . . 2. Banner Ad Overload Nothing screams a professional-looking website quite like an ad farm. I mean, really people? Banner ad click-through rates are abyssal. Why […]