When Scott Monty, Gary Vaynerchuk and C.C. Chapman, three of the best and brightest minds of our industry (people who I respect to an umpteenth most degree), get into a Twitter debate on the future of content marketing, you better believe I would be paying attention. If you haven’t already, I would highly recommend reading their full exchanges. Here’s Gary’s second video. And, I...
What Makes A Great Conference?
I’ve always had two views of conferences. They are either really good for networking and getting the pulse for the community or they are focused on actionable takeaways with insightful examples. I have never seen a conference master both really well. Until I went to Userconf in NYC last week. For those who aren’t aware, Userconf is a conference entirely around customer support...
Is The “Social Media Kool-Aid” Running Out?
Will 2013 be the year social media pros stop drinking the kool-aid? I recently read a great post from John Trader on PR Breakfast Club on this very topic. John(@john_trader1) wrote: “2013 is the year that we start to think about the unique qualities that define our own markets and how we can leverage industry advice based on custom metrics that drive meaningful analytics instead of a knee...
The Five Biggest Social Media Mistakes You Are Probably Making
Social media has evolved a lot over the last couple of years. Yet, there are still a lot of misconceptions out there. These are a handful of the biggest mistakes that many of us may be making. Thinking that you are your audience The way that a marketer, PR pro, community manager or simply anyone who works in tech view and use social media is likely 100 billion times different than how your target...
The Psychology Of Social Media Success
Note: This is not one of those how to be an overnight social media success stories. If that’s what you are looking for, I’ll spare you a few minutes and tell you to move on and best of luck to you, as there is no such thing as an overnight social media success. Now to get to the point, I’ve always been interested in psychology, and specifically human behavior and what motivates...
5 Creative Ways To Use Google+ Hangouts
I’m always fascinated to see people using social media platforms/tools in creative and interesting ways. A few days ago, I heard Caroline McCarthy (@caro), who is a community manager for Google Plus, speak about some of the creative ways individuals were using Google Hangouts. Here’s five unique examples of how individuals can better harness the power of Hangouts. 1. Virtual Star...
(STORIFY) The Real Winner Of The Denver Presidential Debate Is . . .
[View the story “The Winner of the First Presidential Debate is . . . ” on Storify]
5 Ways To Get More Out Of Social Media With IFTTT
Now, I’ve struggled a bit with whether or not to write this post. Ifttt is an incredibly powerful automation tool. Simply put, it puts the Internet to work for you and your needs, by creating “recipes” to do certain tasks. Like with many awesome tools, there are ways people can abuse it. I won’t go into that here, but I do want to share five ways people can use it to make...
The Biggest Problem With Customer Service On Social Media
*For starters and unrelated, my blog got a much-needed facelift over the weekend.* A few days ago, I finally went and saw TED. (Let’s just say, it is actually as funny as people make it out to be.) While the movie was awesome, I couldn’t help but notice a few things about the theater’s customer service- or lack thereof. To be clear, it was a national holiday and 90+ degrees, so...
Do You Suffer From BSOS (Bright Shiny Object Syndrome)?
Marketers, advertisers, PR pros and yes even journalists have an obsession with new and shiny things. We flock to sign up for the beta invites for the newest soon-to-be social media craze. We stand in lines for hours to be the first people to get the latest tech gadgets. We obsess about product reviews and predictions for how this service or gadget will change the landscape in the future. Guess...